A distinctive poster and social media advertising campaign has been launched by City Hall to warn of the dangers of air pollution in London.
The adverts feature images of everyday objects, including a coffee cup and a baby’s bottle that appear to be covered in pollution next to a headline saying: “If you could see London’s air, you’d want to clean it tooâ€?.
The campaign will appear on social media from today (18 October) and on posters across the TfL network from 3 November.
The images are a part of the Mayor of London’s promotion of the £10 emissions surcharge – dubbed the T-charge – which comes into effect from next week (23 October).
Following the start of the charge, older, more polluting vehicles driving in the congestion zone area will have to pay an additional £10 to operate.
The Mayor of London, Sadiq Khan, said: “London’s air is a killer and is linked to asthma, strokes, heart disease and dementia. I’m committed to doing all I can to cut pollution and help Londoners protect themselves from the harm it causes.
“These arresting images are designed to show Londoners how serious a threat air pollution is to their health, and explain the range of measures I’ve brought in and am working to introduce to make our air safer.
“The next stage will be the introduction of the £10 T-charge on Monday, which will help remove the oldest, most pollution vehicles from the heart of the capital.
“I refuse to be a Mayor who ignores this and I am determined to take effective action to reduce the harm it does to Londoners.â€?
Yesterday, the Mayor launched a Cleaner Vehicle Checker to give Londoners up-to-date information on vehicle emissions for new models entering the market.