Zero and low emission vehicles could be given green number plates in a bid to increase take-up of the technology among drivers, under plans announced by the government this week.
It is hoped that as well as promoting zero emission transport, the move could also help to support local incentives for electric vehicles such as access to bus or low emission vehicle lanes, electric charging bays or ultra-low-emission-zones.
Government will launch a consultation into the proposals which come alongside its Road to Zero Strategy, and ahead of the Zero Emission Vehicle Summit, which is taking place this week.
The consultation will consider potential designs for the plates, which could include entirely green on the front, back or both sides of the vehicle, or a green symbol.
Chris Grayling, Transport Secretary, said: “The UK has a proud history of leading the world in technological advances and that is no different for ultra low emission vehicles, where we are at the forefront of innovation and testing.
“This new cleaner, greener transport has the potential to bring with it cleaner air, a better environment and stronger economies for countries around the world.
“Adding a green badge of honour to these new clean vehicles is a brilliant way of helping increase awareness of their growing popularity in the UK, and might just encourage people to think about how one could fit into their own travel routine.â€?
Elisabeth Costa, Director at The Behavioural Insights Team, said: “We support efforts to increase awareness of the numbers of clean vehicles on our roads. Simple changes based on behavioural science can have a big impact.
“Green plates would be more noticeable to road users, and this increased attraction can help normalise the idea of clean vehicles, highlighting the changing social norms around vehicle ownership.â€?