Hackney Council will send staff around the borough knocking on doors to explain the air pollution impacts of burning wood and coal.
The campaign, which is supported by the Department for Environment, Food and Rural Affairs (Defra), will also see staff visiting businesses around the borough that use wood or charcoal cooking equipment to check that appliances are Defra compliant and encourage them to switch to gas or electric, which are less polluting.
Hackney is a designated smoke control area, where it is an offence to release black smoke from a chimney or fixed boiler anywhere in the borough.
Its also an offence to burn unauthorised fuel or use an appliance thats not featured on Defras list of authorised fuels and exempt appliances, with an associated maximum fine of 1,000.
Cllr Jon Burke, cabinet member for energy, waste, transport and public realm said: ‘Were committed to tackling Londons toxic air – whether thats through our pioneering School Streets programme, our emissions-based Controlled Parking Zones, our air quality monitoring network, or our ever-expanding electric vehicle fleet – but, in the same way we expect drivers to avoid car use and ownership, we also expect people who unnecessarily burn solid fuels to do the same.
‘Fireplaces and wood-burning are a discretionary luxury in almost everywhere except the most rural locations.
‘Stoves and open fires produce vast amounts of both planet-heating carbon dioxide and toxic particulate matter that contributes to the premature deaths of thousands of Londoners every year through respiratory illness, cancer, and heart disease.
‘Were urging residents to give up wood burning, and asking businesses that rely on solid fuel for cooking to use the cleanest possible products so we can tackle Londons toxic air and create a healthier Hackney for everyone.’
Last month the government announced that from February 2021, the sale of pre-packaged bituminous house coal and wet wood will be banned in a bid to curb particulate matter (PM) emissions.
They hope the ban will encourage owners of stoves and open fires to move to cleaner alternatives such as low sulphur smokeless fuels and dried wood.
Environment Secretary George Eustice said: Cosy open fires and wood-burning stoves are at the heart of many homes up and down the country,
But the use of certain fuels means that they are also the biggest source of the most harmful pollutant that is affecting people in the UK.