Energy company E.ON has launched a new campaign to encourage air pollution levels to be included in daily weather forecasts.
Research conducted by E.ON found that almost two-thirds of people miss how clear the air was during the first lockdown.
86% of those asked said that air pollution is an issue that the British public needs to know more about and three-quarters (72%) said they believe it is as important to include air quality information as it is the pollen counts in weather forecasts.
Based on these findings, E.ON has launched a new Change the Weather service an initiative to increase understanding of the air quality index and get air pollution levels included in widespread daily weather forecasts.
Alongside weather data provider DTN, E.ON has already helped the London Evening Standard, the I and the Daily Record to make the change.
Michael Lewis, Chief Executive of E.ON UK, said: ‘No level of air pollution should ever be deemed safe.
‘There are many things we can all do to help reduce our impact on the environment and the air we breathe. From driving less, or driving electric, and making our homes more energy-efficient, to powering our homes with renewable electricity.
‘Making air quality information more accessible through our Change the Weather service is an important step in the right direction and will help ensure this critical topic stays front of mind as we navigate our daily lives.’
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