Car-sharing service Zipcar is partnering with Westminster city council to bring fifty Volkswagen Golf GTE plug-in hybrid electric cars to its members in London.
Westminster will receive 40 cars and 10 additional cars are to be sent elsewhere in London, such as Tower Bridge and Old Oak.
The city council has installed electric charging infrastructure in 40 of its car club parking bays.
Councillor Heather Acton, Westminster city council cabinet member for parking and sustainability, said: â€œElectric vehicles are key to helping address pollution. Giving more people the chance to drive an electric car in London, and on a shared basis, is a big step towards creating a greener city.
â€œWe are delighted that residents and visitors to Westminster will have the opportunity to try out these vehicles. Car sharing makes so much sense in central London, where a private car is not often needed.â€
The cars are available to drivers for Â£7 an hour, which is the same rate as a petrol Volkswagen Golf.
According to Zipcar Figures suggest that one in 10 UK car club members have used an electric vehicle, which is up on just 4% in 2014.
Mark Walker, Zipcar UK general manager, said: â€œAt Zipcar, we are all about simple and responsible urban living. The Volkswagen Golf GTE fully supports that ethos and is ideal for our members. The combination of pure electric vehicle driving in the city and fully flexibility to escape anywhere in the country, without compromise, is compelling. We believe our members will thoroughly enjoy driving this car in electric mode and will become keen advocates for electric vehicle driving in London.â€
The car club strategy for London announced last May by councils, the Greater London Authority and Transport for London is targeting 50% of car-share fleets to be electric vehicles by 2050.