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Campaign launched to raise awareness of woodburning dangers

A new campaign is spreading the word on how wood burners can be harmful to health, as many people are still unaware of the dangers.  

Launched by non-profits Global Action Plan, which organises the annual Clean Air Day, and Impact on Urban Health, a new information page has been published to raise awareness of the negative environmental impacts of wood burners.  

Wood burners are known to emit PM2.5 which can cause illnesses such as asthma, coronary heart disease and lung cancer and even homes with ‘eco’ burners are three times more polluted than those without.  

Still, woodburning stoves remain popular, with a 60% rise in sales of firewood reported in September, suggesting that people may be unaware of the health impacts.  

While some use burners are used as a primary source of heat in this climate of high energy bills, this is only a small minority of 8%, with most people doing so for ‘aesthetics’ or ‘nostalgia’ reasons.  

Rachel Pidgeon, Portfolio Manager at Impact on Urban Health, said: ‘Air pollution has devastating effects on people’s health and disproportionately affects some of the most vulnerable people in our communities, including children. Wood burning is a major source of fine particulate matter, which is one of the most harmful pollutants, yet people’s awareness of this impact is low. This is a significant barrier to reducing it. 

‘Educating people about the link between wood burning, pollution and health without judgement is an essential step towards behaviour change and ultimately regulation as well as support to transition to other energy sources for those who need it.’  

As well as a detailed information page on Global Action Plan’s Clean Air Hub, the two charities collaborated with Dog Cat & Mouse and JAA Media on a digital strategy which targets Londoners who already own or are likely to buy a wood burner.  

The campaign combines hard-hitting facts about the harms of woodburning with engaging light humour, seen in posts on the neighbourhood forum Nextdoor, to try to spread the message.  

Tessa Bartholomew-Good, Campaign Lead at Global Action Plan, added: ‘We’re not on a mission to shame people, particularly those who burn as their main source of heat (which is a very small percentage), but to encourage those who burn for aesthetic purposes to think twice. People need to be made aware of the vast health impacts behind creating a “cosy atmosphere” with wood burners in their homes. 

‘Working with Impact on Urban Health, our campaign provides the robust evidence base behind the dangerous health and environmental harms of wood burning. It is so important that people have all the facts, so they can make informed choices, especially because so many are completely in the dark. When I first joined Global Action Plan, I myself was one of the majority of people who are unaware of wood burning harms to people and planet.’  

Photo by Gábor Adonyi

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