Mums for Lungs has announced the launch of the ‘Clean Air Crowd’ – a seven-day air pollution challenge running from Saturday 28th February to Friday 6th March.
The initiative invites people to complete one simple action each day to help spread the message about the dangers of breathing dirty air and the importance of cleaner communities.
Organisers say the challenge is designed to make participation easy and accessible, with activities ranging from sharing social media posts to having conversations about air pollution with friends and neighbours.
Participants who sign up will commit to one quick action per day throughout the week:
-
Day 1 (Sat 28 Feb): Share a Mums for Lungs social media post.
-
Day 2 (Sun 1 Mar): Choose click and collect for a delivery, or walk, wheel or scoot instead of driving.
-
Day 3 (Mon 2 Mar): Place campaign flyers in a local shop, café or workplace.
-
Day 4 (Tues 3 Mar): Start a conversation about air pollution with a friend or someone new.
-
Day 5 (Weds 4 Mar): Share a clean air message in a local WhatsApp or community group.
-
Day 6 (Thurs 5 Mar): Display a clean air sticker in a window.
-
Day 7 (Fri 6 Mar): Respond to the current wood burning consultation led by DEFRA.
Mums For Lungs describe say the final day’s action as an opportunity for individuals to directly influence national policy on wood burning and air quality.
Those who register will receive a campaign pack containing flyers, posters, a clean air window sticker and detailed guidance for each daily challenge. Participants will also gain access to a time-limited Clean Air Crowd WhatsApp group, offering daily reminders and a space to connect with others taking part.
The organisation says the challenge is open to everyone, whether long-time volunteers or newcomers looking for a simple way to get involved in environmental campaigning. By bringing people together for coordinated small actions, the group hopes to build momentum for cleaner air policies nationwide.
For more information, click here.
Leave a Reply