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Searches for ‘wood-burning stoves’ up 36%

Online searches for ‘wood-burning stoves’ have increased by 36% since the same period in 2020, according to research conducted by MediaVision.

The research suggests that many households are looking into wood-burning as a possibility to heat their homes following an increase in bills and energy shortages.  

Searches for other ways to keep the house warm are also on the rise, with searches for solar panels up by 27% and draught excluders up by 29% compared to 2020. 

Searches for ‘ground source heat pumps’ (which qualify for a £6,000 grant) have risen by 33% this year and those for ‘air heat pumps’ (which have a £5,000 grant) by 26%, with spikes in activity in October when the grant was announced.

black wood burner near brown brick wall

Louis Venter, CEO at MediaVision, said: “When it comes to keeping warm, despite what some companies might think, star jumps and cuddling pets aren’t top of mind. However, there is clearly an appetite to be greener, with searches for heat pumps and solar panels on the rise following clear spikes in online activity for those items during the COP26 summit.

“But that said, clearly nothing beats a wood-burning stove. Despite the potential pollution issues, we saw a big increase in search volumes this year. This could be a result of increasing energy bills, or the possibility of more major electricity shortages.

“Either way, many people may be going old school with our heating options. While green energy is important to us, we’d still rather be warm. The increase in interest in hot water bottles can also be attributed to this trend, as research has suggested that wearing one and turning down the heating can save a lot of CO2.”

 

Pippa Neill
Reporter.
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