Car-manufacturer Renault is to open an Electric Vehicle Experience Centre in Stockholm, Sweden, to promote electric mobility and its line of electric-enabled vehicles.
The Experience Centre, which opens tomorrow (16 February) is the company’s first concept store for electric vehicles, but the car-maker has said that it is exploring additional locations across Europe.
The store is located at Täby Centrum, one of Sweden’s largest shopping centres, on the outskirts of the country’s capital. Renault has described the location as a “a prime spot to promote the advantages of electric motoring as a means to address the issue of urban mobility”.
Gilles Normand, Groupe Renault Senior Vice President, Electric Vehicles, said: “We are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas.
“As Europe’s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring.”
According to Renault, the concept store features a number of distinct zones, including a display of electric vehicles and areas where visitors will find information about charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle-related services. Visitors will also be able to test drive electric vehicles directly on site.
Zakaria Zeghari, Europe Renault Dealer Network Development Director, said: “We are responding to emerging customer expectations by opening new urban distribution channels and by harnessing digital tools to deliver a better customer experience. As Electric cars is the leading technology to provide sustainable mobility for all, Renault has brought these two challenges together under one roof by proposing a new approach of the Zero Emission range distribution, and opening the first Electrical Vehicle Experience Centre in partnership with our major distributor in Sweden Bilia.
“Stockholm was on top of our list because of the fast Electric Vehicle market expansion in Sweden, and the strong willingness of Swedish government to promote this technology.”