Car-manufacturer Renault is to open an Electric Vehicle Experience Centre in Stockholm, Sweden, to promote electric mobility and its line of electric-enabled vehicles.
The Experience Centre, which opens tomorrow (16 February) is the companyâ€™s first concept store for electric vehicles, but the car-maker has said that it is exploring additional locations across Europe.
The store is located at TÃ¤by Centrum, one of Swedenâ€™s largest shopping centres, on the outskirts of the countryâ€™s capital. Renault has described the location as a â€œa prime spot to promote the advantages of electric motoring as a means to address the issue of urban mobilityâ€.
Gilles Normand, Groupe Renault Senior Vice President, Electric Vehicles, said: â€œWe are delighted to be opening this store which will enable us to engage with people about electric mobility, help them to learn more about the subject and give them a chance to share their ideas.
â€œAs Europeâ€™s number one EV brand, we will be able to use this concept store to interact with the public and help people to understand the opportunities and benefits of electric motoring.â€
According to Renault, the concept store features a number of distinct zones, including a display of electric vehicles and areas where visitors will find information about charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle-related services. Â Visitors will also be able to test drive electric vehicles directly on site.
Zakaria Zeghari, Europe Renault Dealer Network Development Director, said: â€œWe are responding to emerging customer expectations by opening new urban distribution channels and by harnessing digital tools to deliver a better customer experience. As Electric cars is the leading technology to provide sustainable mobility for all, Renault has brought these two challenges together under one roof by proposing a new approach of the Zero Emission range distribution, and opening the first Electrical Vehicle Experience Centre in partnership with our major distributor in Sweden Bilia.
â€œStockholm was on top of our list because of the fast Electric Vehicle market expansion in Sweden, and the strong willingness of Swedish government to promote this technology.â€